Is Starbucks a lifestyle brand?

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Among the many famous brand coffee shops, Starbucks, as a premium coffee brand, is recognized as a popular lifestyle product and preferred consumption space by Chinese consumers (Plog, 2005).

anonymous · Answer 1

Among the many famous brand coffee shops, Starbucks, as a premium coffee brand, is recognized as a popular lifestyle product and preferred consumption space by Chinese consumers (Plog, 2005).

Is Starbucks a lifestyle brand?

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Is Starbucks a lifestyle brand?

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1 Answer

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