Most Popular Makeup Brands1) Maybelline. Maybelline, a true titan in the cosmetics industry, has earned its spot as a favourite among Makeup lovers. ... 2) L'oreal. ... 3) MAC Cosmetics. ... 4) Estee Lauder. ... 5) Fenty Beauty. ... 6) NARS Cosmetics. ... 7) Dior. ... 8) Bare Minerals.