Do 82% of shoppers want a consumer brand's values to align with their own?

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Do 82% of shoppers want a consumer brand's values to align with their own?

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anonymous · Answer 1

A 2022 Harris Poll survey found that a staggering 82% of shoppers prefer a consumer brand's values to align with their own, and they'll vote with their wallet if they don't see a match.

Do 82% of shoppers want a consumer brand's values to align with their own?

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Do 82% of shoppers want a consumer brand's values to align with their own?

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