Step 1: Set a Goal. ... Step 2: Decide on a Prize. ... Step 3: Build Your Contest. ... Step 4: Create a Promotion Plan. ... Step 5: Test and Publish Your Contest. ... Step 6: Use Email Autoresponders to Contact All Entrants. ... Step 7: Measure and Analyze the Results of your Contest. ... Step 8: Make a Plan to Leverage the Data.