Chanel (/ʃəˈnɛl/ shə-NEL, French: [ʃanɛl]) is a luxury fashion house founded in 1910 by Coco Chanel in Paris. It is privately owned by French brothers, Alain and Gérard Wertheimer, through the holding company Chanel Limited, established in 2018 and headquartered in London. Chanel Ltd.