2K incorporated the WNBA into their popular video game, NBA 2K, to enhance representation of female athletes within video games. This strategic move seeks to increase awareness and engagement with women’s sports over time. The development process was carefully curated, involving extensive facial scanning of WNBA players to ensure accuracy in character animations, a practice used for NBA stars in the past. Additionally, adjustments were made to reflect the unique styles and pace of WNBA games within the game modes. This included introducing the "Season" mode in NBA 2K20 where users could experience full seasons with each team.